Story marketing is the process of attracting and engaging customers through narrative – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life.
This one-day course highlights the essentials for your small business: how to write and refine your own tale for marketing to your target audience.
This workshop will help you teach participants how to recognize and use the essential tools of story marketing; the basics of good storytelling; ways to connect with your customers; how to refine your company brand; and how to build and polish your own story for maximum results.
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